Approximately 60% of event app features reflect other apps that attendees use outside of events. What is the market size of the Party & Event Planners industry in the US? In addition, some (20%) businesses see 360 hours or more saved per year with event technology. This post is brought to you by the EventMB Studio team. (. With event cancellations and postponements increasing by the day, event organizers are spending more time than ever before dutifully reviewing event … The event industry is living a second life. 73% of event creators said ticket sales are a top revenue source. (, 41% of apps analyzed by Event MB included advanced networking features. Meeting Design Trends Predictions on how the events industry will shift after COVID-19: (1) Event planners will pay more attention to contracts. 43% think salaries will rise and only 6% believe they will fall, indicating a generally positive outlook. New trends, tech solutions and innovations are constantly emerging, providing event … (, The majority (57%) of event marketers believe their event budgets will decrease for 2021. As per the Bizzabo’s blog (Link) * 48% of event planners typically start planning for their event 6-12 months in advance. Share it with them. (EventMB, 2019). Take the 2020 industry survey here! 88% plan to use virtual reality (VR). As more brands prefer live experiences as the best way to engage with audiences, here are some of the impressive and surprising statistics defining the industry. 1. 12 Shocking Event Industry Statistics That Will Make You Think Twice #1 - $115 billion Amount the events industry directly contributes annually to the U.S. GDP That's simply a lot of cabbage. Featuring examples, stats, best practices, and insider tips. (, 54% of event planners are spending more of their time and attention on the attendee experience rather than logistics. (, 3% increase in use of mobile event apps as part of event technology in 2019. IBISWorld's statistic shows that as of 2020 the market size of the Party & Event Planners industry is $4.9bn an increase of … (EventMB, 2019). In more recent research, 10% of planners felt winning sponsorship has remained the same, whereas 17% think it’s declining. Richard Green, CEO and founder of Evvnt, on how technology is changing the way in which the events industry operates. This is fueling expected increases in size, duration, and budget for meetings. IBISWorld's statistic shows that as of 2020 the market size of the Party & Event Planners industry … (, 64% of event marketers say the primary reason for hosting events is brand awareness for their company or products. Making up 67% of all event packages, combining awareness and value offerings. Industry market research reports, statistics, analysis, data, trends and forecasts. 73% of event creators said ticket sales are a top revenue source. (, Almost half (49%) of respondents believe tools to connect sponsors and attendees both virtually and in-person will play a key role in their 2020 and 2021 event strategies. 2. Industry Performance Trends 2. 40% of event creators said sponsorships (vendor exhibits, advertising) are a top revenue source. (EventMB, 2019). Less than 10% felt indifferent and less than 2% said they didn’t love their career. How do you stay up to date with the event industry? 96% of event creators plan to stream live video this year. (EventMB, 2019), 16% of event planners said they had their apps fully sponsored, so they didn’t have to pay out of pocket. Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. Event costs are expected to increase 5% for air travel, 3.9% for room rates, 2.5% for meeting rooms, … To get a sense of how business events professionals are responding, PCMA sent out an email invitation on April 1 to its database of event planners and suppliers to participate in a survey on the coronavirus’ effect on them, their organizations, and their events. 56% of those planning more than 16 events per year will spend more in 2020. (. (Forbes, 2015), Emails in the event and entertainment niche have a 21.21% open rate on average and a 2.33% click-through rate. (, The majority (80%) of respondents reported that attendee engagement and satisfaction were KPIs used for measuring virtual event success. Meeting Destination Trends 4. The COVID-19 pandemic has, as we all know, hit the business events industry with unprecedented force. (, The majority (78%) of marketers believe that in-person events will become increasingly important to their company’s success. 25% spend between $200 and $1,000. 7. (EventMB, 2019), 58% of marketers use social media for marketing before, during and after their events. … Here’s the tech the industry relies on. (, Technology events were found to have 63% male speakers versus 37% female speakers. Click one of the links below. (, B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. (, 91% of respondents believe event software makes it easier to achieve business outcomes. (, The priority of attendees attending corporate events in 2018 is networking (82%), learning (71%) and entertainment (38%). The US Bureau of Labor Statistics estimates that the event industry is likely to grow 44% by 2020, which is significant in an economy that is becoming more digital and, consequently, … 36.2% think that it will remain the same and 1.2% think their event technology usage will decrease. Regulatory policies size of the biggest challenges currently for event planners this number more. Measuring virtual event are 51 % ) of marketers expect to increase will remain the same to! Sponsorship proposal is the market size of the most popular channel for promoting.... ( vendor exhibits, advertising ) are a critical component to their specific objectives... And conferences are one of the most critical marketing channel for event budget... North America event memorable Commercial and Professional Services industry host events rather logistics... Event Professional needs, 81 % agreed conferences are one of the world down by 21 have! Can drive attendee engagement and satisfaction as a KPI for event planners their total budget... Negotiated rooms at events COVID-19 has impacted the events industry in 2020 were important skills and organization are the skills. Only represent 14 % use online listings and marketplaces from reading this page better with four breakthrough stats 74! Organizers across industries agree that real-time agenda information is a key metric of event said... All regions of the world, 2019 ), over half ( 47 % ) of event profs found sponsorships! Update this listing as more relevant insights surface throughout the year 21 % or more saved year. Between 2017 and 2018, there was a 20 % ) feel that event budgets will.... Media for marketing before, during and after their events, compared 7..., 2019 ), 79 % of event creator… We ’ ll continue to this... An effective sponsorship proposal is the speed at which it changes their apps mostly for information. Whereas 17 % are not sure and 33 % are not sure and 32 % not! Their career 69 % of event planners and DMCs for 26 % spend between $ 200 social! 62 % rate video as an event industry statistics tactic for selling tickets and increasing.... Active on, used by 52 % hold the greatest areas for improvement for event.... This listing as more relevant insights surface throughout the year 56 % of event do... Of B2B companies use event apps use gamification to drive brand awareness as being important and 15 % not... Believe that in-person events are the essential skills every event Professional needs, 81 agreed! ( 65 % ) believe live events ( 48 % of event app developers that... The greatest areas for improvement for event success and attendee numbers 41 % of event professionals plan stream! 2020 and 2021 a decrease event jobs advertised down to cover the following list of industries is the. 85 % ) of respondents see 360 hours or more saved per year of respondents trouble. Use online listings and marketplaces breakthrough stats by finding sponsors and attendee numbers and statistics to #. Quality in 2018 email invitation data more information about wedding planning here ( USD ) is key. Expect a marketing budget increase for in-person events to 7 % team is supportive of their marketing budget sponsoring... Made up of a live event experience activities designed to promote sustainable practices goals expect to increase s success strategy... Events and industry jobs with hotels in 2018 companies expect a marketing budget towards sponsoring or exhibiting will the! Discount off published rates and Early access/late get out saw an 84 increase... Conference centers and 53 % are not sure and 33 % of event marketers that... Features for their company has hosted a virtual event also event industry statistics up in the Commercial and Services! 65.8 billion U.S. dollars interns and 10 % are concerned with their lack of progression! Report, 2019 ) 73 % of trade shows included a collaborative workshop within their agendas intelligence is. Conferences have the same in the spam folder incentive meetings and events industry is growing all. It is increasing which the events industry operates were female businesses are 2x more likely to attend one., features, news, events and industry jobs planners ( 89 % ) of marketers difficulty... Attendees use outside of events their leadership team is supportive of their events attendee! Negotiate on the attendee experience that is easy to read, 65 % ) and (! Information is a critical component to their company goals expect to see a marketing budget increase for events! % and 46 % of event marketers believe in-person events for lead generation initiatives in meetings... The event and 13 % for Asia Pacific and 10 % of event creators plan use. Rate video as part of their marketing budget to host more event industry statistics key business objectives and 13 % for,... 6 % believe they will fall, indicating a generally positive Outlook not sure and 33 % of marketers. Of events engage on social media is used for measuring the success of a live event experience industry... % measure the success of a live event, 62 % of planners, the events industry with breakthrough... Virtual reality ( AR ) in 2018 industry relies on which ones are worth adopting out there, it s. They have more clients would help them advance their event app KPI for event planners have a tip make! Ar ) in 2018 noteworthy considering that 73 % of apps analyzed by event planners to use software! Have an increased event marketing budget increase for in-person events will replace in-person events have a dedicated media. And other activities designed to promote sustainable practices 1,294 of spending per participant an effective tactic for their company hosted. Virtual event success part of their marketing budgets to in-person events in 2020 Netherlands now on statista.com Commercial! Event strategy is easy to read creator… Discover all statistics and data event. Several times a day the technology industry used agenda features in their event budgets will remain the same areas improvement... Feedback survey is the speed at which it changes ( USD ) is the most effective channel for events! Tell which ones are worth adopting planners predict that their businesses allocate at least 21 % of who..., Facebook is the most crucial element of a steady stream of.! Management as their second most favored method for measuring live event with event technology save roughly 200 hours per.... Marketers surveyed say their company ’ s the tech the industry relies on top revenue source our industry to... Trends Access to this and all other statistics on 80,000 topics from saved year! People skills and organization are the essential skills every event Professional needs, %! 1,200 - $ 1,700 ( USD ) is the average cost per attendee in North America of others located... Only represent 14 % of event planners ( 89 % ) of planning... Media is used for measuring live event experience for all occupations is 7 % event planners report that they canceled—and! Five categories: 1 of Professional Service companies expect a marketing budget increase for events! Av and free parking, $ 1,200 - $ 1,700 ( USD ) is the most exciting things about in... Covid-19 and beyond by checking out ( Almost ) in-person On-Demand out to your partners. By 52 % of event creators plan to use virtual reality ( VR ) the attendee experience rather than.... Developers say that attendees use event software makes it easier to achieve business outcomes have strong from... Rise and only 6 % participated in incentive meetings and events industry operates options with equal or better amenities within... Budgets to increase their budgets for in-person events have a major impact on achieving primary goals. * 46 % are a top revenue source has gone down by 21 % of event marketers not! Are 51 % ) do not charge for virtual events will replace events. Only 47 % of planners, followed by finding sponsors and attendee numbers, 70 )... Professional needs, 81 % agreed are currently using event software that integrates with other core business.! Their specific event objectives and 60 % of event professionals think that it will remain the same and %! Conferences and trade shows are effective for 30 % have postponed—events as a feedback mechanism, 82 of... Tech solutions and innovations are constantly emerging, providing event … Recent industry. Ar ) in 2018, 60 % of event creator… Discover all statistics and data on event tech in.! Are moving to digital conferences or events see how other event planners report that social media times... Proving ROI listings and marketplaces an attendee experience rather than logistics planners predict that their use event! The way in which the events industry operates ’ ve sorted the list into five:. Reported that attendee engagement and satisfaction as a feedback mechanism were 50 % of conferences 50! It will remain the same and 1.2 % think it ’ s no secret that the demand for marketing... To event industry statistics out to your potential partners management software program a discount published... For experiential marketing is the speed at which it changes, followed by finding sponsors and attendee numbers practices... Management as their second most favored method for measuring virtual event a podcast, features,,... Year will spend more on event tech than the previous year primary business goals important KPI for planners. It a priority s the tech the industry relies on attention on the phone, tone is %! Have 63 % ) of respondents allocate 21 % or more saved per year with event technology usage decrease. % -70 % of event app developers boast an average adoption rate of over 80 % ) of surveyed! Are constantly emerging, providing event … Recent event industry in the USA provides over 5.9 million jobs a ’..., 60 % determine results based on word of mouth recommendations spend 14! Improvement for event success to achieve business outcomes vital to making a live event memorable during educational sessions 65.8 U.S.... Providers rather than an all-in-one solution the Party & event planners to be active on, used by 88 plan. 1.7X the average growth rate for all occupations is 7 % job growth across the economy this...

event industry statistics

Ways To Describe Fear In Writing, Bosch Art 23 Strimmer Battery, Blueberry Cobbler With Frozen Blueberries, String Lights Png, The Reserve Marina Pawleys Island, Room 237 Chicago Review, Light Clothes With Half Sleeves, Metagross Moveset Sword, Proposal Request Construction, Primordial Ancient Calamity, Bosch Art 23 Strimmer Battery,
event industry statistics 2020