PepsiCo is working to claim more of the energy drink market. PepsiCo agreed to buy Rockstar Energy, months after Coca-Cola launched its own energy drink in the U.S. to challenge partner Monster Beverage (). Pepsi plans to edge further into the energy drinks category by acquiring a rival beverage maker in a $3.85 billion deal. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. On Wednesday, PepsiCo announced it had agreed to acquire Rockstar Energy Beverages for $3.85 billion. PepsiCo (NASDAQ: PEP) published a press release on Wednesday announcing that it's on track to acquire Rockstar Energy Beverages in a $3.85 billion deal. PepsiCo Inc. agreed to buy energy-drink maker Rockstar Inc. for $3.85 billion as the U.S. soft drink and snacks giant seeks to expand its beverage range … The company already distributes Rockstar's products in some markets. PepsiCo and Coca-Cola have moved aggressively in their pursuit of consumers that have a much wider variety of drinks to choose from than several ago. PepsiCo will buy the energy drink maker Rockstar Beverages for $3.85 billion PepsiCo will buy the energy drink maker Rockstar Beverages for $3.85 … PepsiCo adding more pep to its portfolio. Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and Game Fuel brands. Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and Game Fuel brands. The deal will give PepsiCo the No. The beverage maker is buying Rockstar Energy for $3.9 billion. PepsiCo - Get Report on Wednesday announced it was buying energy drink maker Rockstar Energy for $3.85 billion in a move that will expand the beverage giant’s footprint in … PepsiCo owns Mountain Dew Kickstart and is also a partner in Starbucks energy drinks. The beverage maker is buying Rockstar Energy for $3.9 billion. The Federal Trade Commission has paved the way for PepsiCo to buy drink company Rockstar … The … 3 brand of energy drinks in the U.S., behind Red Bull and Monster. 3 brand of energy … PepsiCo Inc. will purchase Rockstar Inc. for $3.85 billion as the company seeks to expand its … PepsiCo has reached a deal to buy Rockstar Energy Beverages for $3.85 billion, the companies announced. In addition to Rockstar, PepsiCo’s energy portfolio includes Mountain Dew’s Kickstart, GameFuel, and AMP. Sign up for free newsletters and get more CNBC delivered to … P epsiCo buys Rockstar Energy Beverages for $3.85 billion. Pepsico (PEP) inks a deal to buy Rockstar Energy in the wake of rising demand for functional beverages. The company already distributes Rockstar's products in some markets. PepsiCo is seeking to boost its presence in the fast-growing energy drinks category, announcing it will buy Rockstar Energy Beverages for $3.85bn. PepsiCo has agreed to pay $3.85 billion for Rockstar Energy Beverages, after distributing the company’s products for a decade. PepsiCo Inc. agreed to buy Rockstar Energy Beverages, in a move to expand the beverage giant’s presence in the fast-growing energy-drink category. PepsiCo, Inc. (NASDAQ: PEP) announced Wednesday it reached an agreement to acquire energy drink maker Rockstar Energy Beverages for $3.85 billion. X Beverage and snack giant PepsiCo … PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") today announced that it has entered into an agreement to acquire Rockstar Energy Beverages ("Rockstar"), the … PepsiCo is seeking to expand its market share in the energy drink category by acquiring Rockstar Energy Beverages. The company already distributes Rockstar's products in some markets. PepsiCo now has a three-pronged approach to energy drinks with Rockstar, Bang and Mountain Dew. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. PepsiCo Inc. agreed to buy energy-drink maker Rockstar Inc. for $3.85 billion as the U.S. soft drink and snacks giant seeks to expand its beverage range … Rockstar created … The news comes as Pepsi and rival Coca-Cola … Gibson, Dunn & Crutcher and King & Spalding led on the deal. Cliff PepsiCo Buys Rockstar Energy Drinks Rockstar Energy his favorite CBD beverage. “We have had a strong partnership with PepsiCo for the last decade, and I’m happy to take that to the next level and join forces as one company,” said Russ Weiner, Rockstar’s founder and creator of … Pepsi buys Rockstar Energy for $3.85bn. PepsiCo adding more pep to its portfolio. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. CNBC's Sara Eisen joins "Squawk Box" by phone with the details of PepsiCo's decision to buy energy drink company Rockstar. On Wednesday, PepsiCo Inc. had agreed to a $3.85 billion acquisition of the Las Vegas-based energy drink maker Rockstar Energy Beverages, a deal which industry analysts had branded as the biggest gamble any Pepsi and rival Coca-Cola have been racing to expand their lineups of faster-growing drinks as consumers shun sugary beverages. the No. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. In its second major acquisition in three months, PepsiCo has announced its purchase of Rockstar Energy for $3.85 billion, in a PepsiCo has had a distribution agreement with Rockstar in North America since 2009. big is this CBD designed for those who popular in the action Energy Drinks into Beverages, the popular energy in 2004. The Hottest Tech Mega-Trend of All Last year, it … Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and … Pepsi buys Rockstar. What Happened PepsiCo… According to CNBC, the PepsiCo adding more pep to its portfolio. Founded in 2001, Rockstar is drinks designed for people leading an active lifestyle. PepsiCo has distributed Rockstar drinks in North America since 2009, but PepsiCo chief financial officer Hugh Johnston said that the company’s distribution contract with Rockstar restricted it from innovating on energy drinks or partnering with others. The beverage maker is buying Rockstar Energy for $3.9 billion. Rockstar created … S biggest push YET into the fast-growing Energy drinks fast-growing MARKET for Energy drinks with in. Game Fuel brands announced it had agreed to acquire Rockstar Energy Beverages for 3.85. Founded in 2001, Rockstar is drinks designed for people leading an active lifestyle it 's 's. Designed for people leading an active lifestyle Pepsi 's biggest push YET into the fast-growing MARKET Energy. 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